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SEAT Spain
Place
- RocaSalvatella
My role
- As a ghostwriter and strategist, I led the development and implementation of a personal communication strategy for LinkedIn. I to captured the CMO's voice, defined key themes, and created content that felt authentic and aligned with his professional positioning.
What I did
- - Developed a personal content strategy, including tone of voice, messaging lines, and key conversation territories.
- Produced regular LinkedIn content plans and wrote all posts as a ghostwriter.
- Created a newsjacking strategy, identifying relevant trends and key figures to interact with, amplifying his visibility.
Impact
- The strategy resulted in a 15% increase in followers over a few months and significantly enhanced the executive’s visibility and engagement on LinkedIn. The project successfully balanced authenticity with strategic positioning, contributing to his public image as a thoughtful and relevant voice in the brand and mobility space.
Strategic ghostwriting and LinkedIn positioning for a CMO.
As part of a personal branding initiative within SEAT Spain, the goal was to increase the visibility and positioning of the company’s CMO on LinkedIn. The client sought to strengthen his presence on the platform through consistent, high-quality content aligned with both his voice and the company’s brand values.
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