top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

OAK Napoli

Place

    Freelance | Naples, Italy

My role

    As Social Media Manager for over two years, I led the creation and execution of OAK’s entire digital presence. I developed the brand’s tone of voice, built its online community, and turned Instagram into a true extension of the bar’s identity. I worked independently and collaboratively with the bar team to create and schedule content, while continuously adapting the strategy based on results and customer interaction.

What I did

    - Developed and implemented a social media strategy tailored to a local audience, grounded in authenticity and visual appeal.
    - Built OAK’s tone of voice from scratch, capturing its friendly, international and laid-back spirit.
    - Created and managed monthly content plans, including photos, Reels, stories, event announcements and copywriting.
    - Collaborated with the bar team to gather content and support live events.
    - Managed community engagement, responding to messages, comments and inquiries.
    - Produced performance reports and continuously refined the strategy based on organic reach and customer feedback.

Impact

    The strategy significantly boosted OAK’s visibility in the neighborhood and attracted a loyal local following — organically. The account became a key driver of foot traffic and brand recognition, thanks to consistent content, storytelling, and community interaction. OAK is now a go-to spot in Naples for craft drinks lovers, supported by a strong online presence that reflects its personality.

Building a local community through social media and storytelling

OAK is a vibrant international bar in the heart of Naples, known for its carefully curated selection of craft beers and natural wines. When I joined, the brand had no existing social media strategy or online presence. The goal was to build OAK’s digital voice from scratch, boost its visibility, and turn its personality into a consistent and engaging presence on Instagram — all with limited resources and no paid media.

bottom of page