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Jeudi à table

Place

    Freelance

My role

    I joined as the founder’s strategic and creative right hand, supporting her in shaping the brand’s identity and communication from the ground up. Together, we crafted the essence of Jeudi à Table, ensuring that every element — from its values to its visual universe — reflected its soul: intimacy, elegance, and timeless storytelling.

What I did (and do)

    Led the creation and definition of the brand’s purpose, values, tone of voice, storytelling and messaging.
    Developed the overall communication strategy, translating abstract concepts into clear content pillars and action plans.
    Provided continuous support to the founder, helping articulate her ideas into decisions across creative and operational areas.
    Coordinated the work of the UX/UI team and web developer, ensuring alignment between brand vision and digital execution.
    Defined the visual direction of the brand, briefing photographers and designers to capture the brand’s understated luxury and emotional texture.
    Produced social media content in line with the brand’s voice and aesthetics.
    Designed key print materials for pop-ups and other brand activations.

Impact

    Jeudi à Table now has a fully articulated brand identity, a strong narrative framework, and a coherent communication strategy. Its digital and physical presence is ready to reflect the elegance and emotion at the heart of the project — turning intimate moments around the table into something beautifully memorable.

From concept to emotion: shaping a slow-luxury brand that makes the ordinary extraordinary.

Jeudi à Table is a lifestyle brand that elevates the act of gathering around the table into a moment of meaning, beauty and emotional connection. Rooted in the philosophy of making the ordinary extraordinary, it blends curated culinary experiences with antique objects that honour the past while celebrating the present. When I joined the project, the idea existed only as a name and a concept. My role was to help transform that vision into a living brand — strategic, aesthetic, and emotionally resonant.

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